Microsoft Excel is famously popular in the world of business, and sometimes it's used in surprising ways. One such use is by AssPig, a gay dating site that uses Excel spreadsheets to entirely manage their marketing campaigns. Along with Repl Soft's batch replacer tool, they've created a unique workflow for managing data and communicating with their team.
This system is so effective because it allows them to send out a lot of different messages at once, track how well each one did, and modify future messages based on what worked best. Their posts are also extremely creative, making them stand out from other dating sites. If you're interested in learning more about Asspig, check out this page and learn how their matching system works and more.
Asspig's Marketing System: How It Works And What You Can Learn From It
The most common way to run an online campaign is to create something like a Facebook ad or email blast and hope for the best. However, you can achieve much better results if your marketing efforts are coordinated and planned in advance. Let's say you have a big event coming up – maybe you want to promote it before the date gets closer. Your goal should be to make sure everyone who sees your message knows about it, but there's no guarantee that they'll see it. This is why you need to set up several different campaigns, which means creating multiple ads for each event.
In Asspig's case, they have a specific process for organizing everything they do, and they share it openly on the site. Here are some of the key steps they take when planning a new marketing campaign.
1. Create A Spreadsheet For Each Campaign
The first thing you need to do is create a spreadsheet for each project you want to work on. When you start working on a new campaign, you'll need to fill out the following columns:
Campaign name – The name of your project as it will appear in the spreadsheet.
Campaign goal – The primary purpose of your campaign.
Date (MM/DD) – The date you plan to launch your campaign.
Social media platform – Where you'll be launching the campaign.
Ad copy – This is the actual text of your ad.
2. Fill Out Columns With Details About The Campaign
Now that you have a template, you can start filling in all the details. Under the campaign name column, type in a description of your campaign, along with any relevant dates or deadlines. Then move on to the next row, where you'll enter information about the social media platforms you'll be using to launch the campaign.
Next, go into detail about your ad itself. What is it going to say? Who is it aimed at? How long does the ad have to be? These are all important questions that you'll probably want to answer.
3. Make A Plan To Reach Your Goal
Once you're done with the first two columns, you can move on to the third. Here, you'll list out the steps you need to take in order to achieve your goal. For example, if you wanted to get 100 signups within 2 weeks, your plan might include the following:
Write 3 blog posts and schedule them to post over the period of 2 weeks.
Create the three ads mentioned above and send them to your graphic designer.
Hire a freelancer to help manage your social media accounts and distribute your content.
4. Track And Report On Your Progress
At the end of each week, you'll need to update the spreadsheet with your progress. You can do this by adding new rows under the Campaign Name column. In this section, you'll note the number of people who signed up, the total cost of the campaign, and whether or not you achieved your goal.
5. Repeat The Process
After a while, you'll start to notice patterns in the success of your campaigns. You'll find that certain strategies work better than others, so you can then focus on those areas. Over time, you'll refine your approach and eventually develop a system that works perfectly for you.